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The California Tech is Caltech's campus newspaper, which has a circulation of 4000. It reaches all undergraduate and graduate students, faculty, and staff at the Institute as well as a number of alumni, parents of students, and friends. The Tech is published by students each Monday morning, except during final examinations and vacation periods, and is usually 8-12 pages.
Advertisement artwork should be submitted in the desired size either as camera-ready copy or in some electronic form. The Tech can prepare simple ads, but specific type faces or artwork may not be available.
The Tech is printed in tabloid format: 10.125 inches (5 columns) wide x 16.5 inches deep. (The top 1/2 inch is reserved for the page header.)
- Minimum display ad size is 1 column inch. Ads over 14 inches in depth will be billed at full depth (16 inches).
- There are no fractional column widths, except when purchasing a modular unit. Minimum depth increment is 1/2 inch.
| Advertising Open Rates |
Printer Make-Ready Charges |
| Display Advertising (per column inch) $12 |
1 Additional Spot Color $240 |
| Inserts placed next to the paper (per 100) $140 |
2 Additional Spot Colors $360 |
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Full Color (4 colors, separation required) $600 |
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| Display Page Unit Prices |
Column Widths |
| Quarter Page (10.125" x 4" or 5" x 8") $240 |
1 column 11.5 picas 1.875 inches |
| Half Page (10.125" x 8" or 5" x 16") $480 |
2 columns 24 picas 4 inches |
| Full Page (10.125" x 16") $960 |
3 columns 36.5 picas 6 inches |
| Full Centerspread (21.5" x 16") $1920 |
4 columns 49 picas 8.125 inches
5 columns 61.5 picas 10.125 inches |
Contract discounts are available for frequent ads ordered at the same time in the same publishing year, prepayment, and Caltech affiliation. For more information, please email business@caltech.edu. No discounts are offered on printer make-ready charges.
The Tech reserves the right to reject advertisements for any reason. It is the newspaper's policy not to give a reason when advertisements are rejected.
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